With Palestinian parents, Noora Sharrab had to fight long and hard to push past their traditional “Walk By The Walls” mentality to embrace her Palestinian identity. She launched SITTI Soap, a social venture that helps Palestinian women refugees earn equitable income, using cultural practices and traditional wisdom, like Tatreez patterns and olive oil soap pressing, to make apparel, accessories, bath and beauty products, and more. Each product tells a story of Palestinian culture and roots.

Injustice comes in many forms in Hebron, the largest city in The West Bank, and the epicentre of The Arab-Israeli Conflict. Jehad’s Palestinian culture is something he has been able to explore deeper in Canada where he is free from the Israeli occupation. In this episode, Jehad shares how Palestinian culture has been deeply embedded in his advocacy work; his experiences living through occupation and genocide; and ultimately, what he believes is the road to liberation for all.