It's been 10 years since Emily O'Brien found herself in prison. "A lot of people think in prison that you have nothing," she says, "but if you reframe it as a place where you have everything, you can kind of create anything you want." Following that mindset, Emily created the idea for Comeback Snacks, Popcorn so good, it’s criminal, while incarcerated.

In this episode of The Human Challenge, Emily shares her journey of incarceration, how she built Comeback Snacks to see 60% growth in 2024, and how she continues to find new opportunities for people with a history of incarceration. This includes the recent launch of Comeback Catalyst, an accelerator for incarcerated people to learn how to start their own business.

Be welcome to learn more about Emily and Comeback Snacks here: https://comebacksnacks.com/

Instagram: https://www.instagram.com/comebacksnacks/

Be welcome to learn more about Comeback Catalyst here: https://www.comebackcatalyst.ca/

Be invited to stay in touch with Vanessa on Instagram @vanessaferlaino or vanessaferlaino.com